Nethex has recently established its first office in Romania, in the city of Bacău. The opening of Nethex Care Romania is still vivid in our memories: from the symbolic ribbon-cutting ceremony and the celebratory toast to the visit by Bacău’s mayor’s spokesperson, Dr. Adreea Negru. During her speech, she highlighted the significance of this initiative for the local community.
Under the leadership of Mirko Giannetti, CEO at Nethex Care Romania, the Romanian branch aims to serve both as a hub and an innovative laboratory. On one hand, it acts as a center to strengthen existing operations, while on the other, it is a place to test methodological and technological approaches that are challenging to implement in Italy. “We aspire to explore new methods, such as real-time monitoring of efficiency and quality, where we see significant market opportunities,” says Giannetti.
Nethex’s strategy in Romania focuses on both optimizing current operations and exploring new growth opportunities. This dual approach stems from the strategic decision to invest in a country with substantial economic growth, which is home to over 50,000 established Italian businesses.
“Romania has now become a key location for high-quality business development; it is no longer just a cost-cutting destination,” declares Giannetti. Nethex Care leverages its experience gained in Italy to expand its service offerings and prepare for new opportunities in local, Italian, and global markets, serving businesses that operate in several languages.
Multilingual Services and GDPR Compliance
“Being a full member of the European Union, Romania provides complete compliance with GDPR regulations and offers strong data protection guarantees,” states the CEO of Nethex Care Romania.
Building on this foundation, Nethex adopts a targeted approach to further enhance professionalism. Through rigorous staff training, the company ensures a high level of CRM expertise, resulting in top-quality service for clients.
In this context, the Group also aims to introduce highly innovative processes. Nethex integrates advanced digital solutions, developed in collaboration with private and public partners, leveraging artificial intelligence to optimize human resources. By assigning routine tasks to AI, the company allows its staff to focus on more rewarding activities.
Nethex’s business philosophy remains centered on the customer as the core of innovative processes. The company also incorporates advisory consulting support to ensure continuous improvement. The main goal is to provide clients with ongoing technological updates and process optimization to maximize efficiency and service quality.
Nethex’s expansion into Bacău represents a significant strategic step, combining technological innovation with solid staff training to offer high-quality, multilingual customer care services in compliance with European data protection standards.
With Nethex Care Romania, the company is poised for new challenges and opportunities in both local and international markets.
